Meet David, founder of OSSU and the driving force behind the brand. His story starts long before OSSU existed, rooted in a lifelong pursuit of fitness, performance, and self-discipline. From an early age he was drawn to movement, punching, pedalling, running, always searching for ways to sharpen both body and mind. Diagnosed with dyslexia, David learned early how to think differently, turning challenges with focus and concentration into fuel for resilience and creativity.

In his 20s, David opened his own gym and immersed himself in the world of health and performance. That chapter sparked a deeper curiosity about nutrition and the role everyday rituals play in wellbeing. As he explored superfoods, from goji berries to kimchi and eventually matcha, they became part of his daily life. But one discovery stood out: not all matcha is created equal.

Determined to understand what truly defines exceptional matcha, David travelled to Japan to learn the craft at its source. Walking through tea fields and working alongside respected Tea Masters, he developed a deep respect for the tradition, precision, and care behind authentic matcha. What began as personal curiosity evolved into a clear vision.

OSSU was born from that journey, a brand shaped by David’s standards, ideas, and uncompromising attention to quality. His goal was simple: to honour the purity and craftsmanship of Japanese matcha while creating a modern ritual that fits seamlessly into everyday life.

Meet our visionary co-founder, Samuel the creative force behind the captivating world of OSSU. A seasoned brand identity designer with over a decade of experience, Samuel found a new creative spark when an old friend, David, reached out to collaborate on the OSSU branding. Drawn by the challenge of building a brand from the ground up and fuelled by his love for tea, Samuel made a bold decision to become a full partner in the venture.

While matcha was a relatively new addition to Samuel’s tea routine, the flavour and ritual of OSSU matcha quickly became part of his daily life. With his own history of navigating wellness challenges, he found in the practice of preparing matcha a grounding moment that supported both his creativity and lifestyle.

Japan with its culture, craft, and natural beauty had long held a special place in Samuel’s heart. Inspired by past travels through the islands, becoming part of Japan’s tea story through OSSU felt like a natural connection. Guided by a desire to redefine the matcha experience, Samuel set out to break away from the elitist aesthetic often associated with the category, making premium matcha feel modern, approachable, and accessible to all.

As a photography enthusiast and graphic designer, Samuel brings a distinctive artistic flair to OSSU, blending his love for street and product photography with the craft of building a brand.